AI Adoption
Addressing the human barriers that account for the majority of AI implementation failures.
Product & AI adoption fails not because of the technology, but because of people.
70% of digital transformations fail to deliver their expected ROI. Gartner estimates 40%+ of agentic AI projects will be cancelled by 2027. With EU AI Act obligations taking effect from August 2026, the pressure to get AI adoption right — and compliant — has never been higher.
I help organisations close that gap — with 20+ years of hands-on change and adoption experience. Book a free consultation today.
Book a consultationCapabilities
Change, product & AI adoption — people first
Changedby.AI is a boutique consulting practice focused on change, digital product adoption, and AI adoption — delivering measurable business outcomes.
Organisational Change Management
Strategy, execution, and outcomes you can measure.
Digital Product Adoption
From SaaS to homegrown digital products.
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Measure adoption risk before it becomes failure
Most technology initiatives do not fail on technology. They fail on adoption. The Adoption Risk Radar is my GenAI-powered assessment tool: a structured self-assessment of 10 to 15 minutes that generates a clear, sponsor-ready risk profile across seven risk dimensions, from classic IT to AI. Built on Anthropic’s Claude and grounded in 20+ years of hands-on change and adoption experience. Access is currently by invitation.
Why work with me
The best of consulting and industry
OCM + Product & AI Adoption, held in the same hands
Most change professionals support digital programmes from the outside. I have held both roles simultaneously inside R&D digital transformation at Novo Nordisk — knowing what it takes to make products and AI land in a regulated organisation.
Strong execution
10 years in consulting including Big Four and NNIT. 17 years in total in pharma. The ability to deliver never goes out of style. My approach to tech incl. AI is not purely academic — I build as well as advise. I work hands-on with key solutions like Anthropic’s Claude daily.
People-first, data-informed
I start with the human barriers — not the technology. Then I use data and behavioural insights to measure and accelerate adoption.
Compliance-aware
17 years in pharma and hands-on EU GDPR implementation taught me that compliance is only as strong as the people behind it. I help organisations build AI adoption programmes that are effective and audit-ready — from GDPR and GxP to the EU AI Act.
Clients from previous consulting roles
Digital transformation in global companies
